What is a local Directory?

In today’s local seo realm, keeping an updated, accurate, and consistent local directory listing for your business is a must. If you are not familiar with what local directory listings are, then please continue to read this. Androm Creative will share with you what local directory listings are, which listings to claim, and why they are so crucial to your businesses web popularity.

What are local directory listings?

Local directory listings are what replaced phone books and contain basic information about businesses, such as their business name, phone number, address, hours of operation, photos, and most of the time ratings and reviews. Many local directories, like Google Business and Yelp are factored into search results for organic traffic and mapping searches.


Is a Local Directory Listing a Must for your Business?

The answer is a resounding YES! Accurate and updated local directory listings play a crucial role in local SEO. Search engines like Google and Yahoo rank these sites at the top of their search results when a user is searching within a proximity of your business. But if you have not claimed your local directory listings, then odds are it has inaccurate and/or missing information about your company. This gives search engines wrong information and the cannot tell that they all belong to your business, which can decrease the visibility of your listings and your website in the search engines results.

More Importantly, many local shoppers use search engines like Google and Yahoo, as well as local directories like Yelp directly on their phone’s, tablet’s, and computers to find local businesses in their area. No matter how potential shoppers are finding your local directory listings, you need to make sure they provide the most accurate, relevant information possible to turn those seeking your services into warm leads.

Which Local Directories should you list your business on?

The first thing you should do is do a quick search on Google using your industry. Visit each local directory listing to claim and update your business information such as your business name, phone number, address, hours of operation, and images/videos. Your business should always have accurate, complete listings on key sites like Google, Yahoo, Bing, and Yelp. But, those are not the only sites you should be on, your business should be listed on as many industry specific websites across the internet.

To determine the top local directory listings for your industry, you can perform a search for your service offerings to see other local directories that Google is displaying on the first 5 pages of the search results. Visit each local directory listings to claim or add your local business information and be sure to keep track of usernames and passwords.

Warning, this tactic can only show you a portion of the local directories listings you may want your business listing on. Once your local business listings are claimed, you will need to review and maintain them on a quarterly basis to ensure they always contain the latest information on your Company.