Social Media Marketing is the process of gaining traffic or awareness through social network sites. Some of the most popular and effective social media network sites: Facebook, Instagram, Twitter, Pinterest, Google Business, Linkedin, YouTube e.t.c.
Social media has been the game changer in almost every aspect of our lives. With the creation of social media platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those potential customers.
There was a time when social media was considered by some as a fad. Something that “the kids” were using that businesses could never really benefit from. Over time, skeptics were proved wrong. There are over 3.5 billion internet users—and over 2.3 billion of them have active social media accounts and this number continues to grow. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a mostly free way to reach them. The verdict is out: social media for local business is no longer optional.