How Does Social Media Affect my Website?

Social Media Marketing is the process of gaining traffic or awareness through social network sites. Some of the most popular and effective social media network sites: Facebook, Instagram, Twitter, Pinterest, Google Business, Linkedin, YouTube e.t.c.

Social media has been the game changer in almost every aspect of our lives. With the creation of social media platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those potential customers.

There was a time when social media was considered by some as a fad. Something that “the kids” were using that businesses could never really benefit from. Over time, skeptics were proved wrong. There are over 3.5 billion internet users—and over 2.3 billion of them have active social media accounts and this number continues to grow. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a mostly free way to reach them. The verdict is out: social media for local business is no longer optional.



15 percent of customers use social networking sites to search for local businesses! Too many businesses are missing out on the opportunity to create their own following on social media, helping to grow their page authority and brand awareness within the networks of people that are most interested in their services. Even those owners who recognize the opportunity are still struggling to execute.

Send More Traffic to Your Website

Driving traffic to your website is something all business owners want, but typically struggle to get organically. While SEO is usually the first thing that comes to mind when it comes to traffic generation, social media can be just as effective. For example, 75% of Buzzfeed’s traffic comes from social media.

Social media traffic is on the rise. In 2014 social media accounted for 31.24% of overall online traffic, up from 22.71% in the previous year.